Fresh Perfumes To Fall In Love With This Year

Fresh New Fragrance To Fall In Love With This New Year

The best perfumes for women are those that smell beautiful to you, have the power to evoke treasured memories of people and places. Are you someone who likes to announce your presence in a room with a signature scent? are you with a more intimate interaction in mind. trout the following perfumes. If you know you like your fragrances light and fresh, seek out citrus notes like bergamot or mandarin. If you like them sweet, try notes of vanilla or almond. If you prefer notes that are a little deeper, try sandalwood or oud.

Ariana Grande Cloud Gift Set 100ml EDP -  was £96, now £79

Billie Eilish Eilish Eau de Parfum 100ml Spray - was £72.45, now £56.45

Clive Christian VIII Rococò Magnolia Eau de Parfum 50ml Spray - was £302, now £278

Floris Bergamotto Di Positano Eau de Parfum 100ml Spray - was £107, now £89

Giorgio Armani Prive Rouge Malachite Eau de Parfum 100ml Spray - was £259, now £244

Viktor & Rolf Flowerbomb Ruby Orchid Eau de Parfum 100ml - was £142, now £122

How do I store perfume?

Perfume is a delicate commodity that needs to be handled with care. There are many ways to store it and each one has its own pros and cons. There are some people who prefer to store their perfumes in a cool dark place, such as the cabinet or under the sink. However, this is not a good idea because they may come into contact with moisture which can cause them to break down. Some people prefer to store their perfumes in the refrigerator but this is not an ideal solution either because maintaining them in this way will make them expire faster than usual. 

A 19th-century fragrance found on the Mary Celestia shipwreck – 150 year old scent discovered on a ship wreck had survived intact and, due to the cool, constant temperature of the sunless ocean floor, the fragrance was unchanged after 150 years. Whilst under sea storage maybe a drastic solution, with limited edition fragrances that cannot be replaced.

The best way to maintain perfume for long periods of time is by storing it in a cool dry place away from sunlight or heat sources.

What is the difference between eau de cologne, toilette and perfume?

Traditionally Eau de Cologne, Eau de Toilette and Eau de Parfum escalate in their oil concentration ranging from 2% to 20% and higher for Parfum. However, there are no regulating bodies that officiate on how Fragrance Houses classify their scents and so the implied oil concentration can sometimes be over or understated. Higher concentration of fragrance oil sitting in EDT and EDP territory, compared to a traditional Cologne. The name Cologne was chosen to convey their elegantly simple and transparent compositions, formulas that entice you to play with scent pairing. “Regardless of the concentration, resinous and animalic compounds, such as woods, amber and musk, have a heavier molecular weight which means they evaporate slower and can be appreciated for longer. For example, fragrances with notes of myrrh, sandalwood, oud, and leather will have a natural longevity versus citrus and verdant, herbaceous notes.”

What makes a perfume popular?

Perfumes are not just about the scent. They are also about the memories and emotions that they evoke. The science behind popular perfumes is that certain scents make people feel more confident, less stressed, and more attractive. The psychology of perfume has to do with how it makes people feel when they wear it.

A perfume can be popular for many reasons. One of the most popular reasons is that it smells good. Another reason is that it has a catchy name. Fragrances that have reached cult status across the decades not only respond to the cultural zeitgeist but anticipate and reflect change.

Scents of the late 1940s sparkle with aldehydes and optimism, filled with the freedom that post-war life brought. Patchouli, one of the most grounding and earthy notes in the perfumer’s palette, was hugely popular during the 1970s, going hand in hand with a nascent environmental movement. Some of the biggest fragrances of the 1980s are the olfactive equivalent of power-dressing, whilst the dawn of a digital age brought a reprieve from more is more and some of the best-known ’90s fragrances radiate clarity and minimalism. “The late ’90s and Noughties saw celebrity-endorsed scents flood the market followed by the rise of artisanal, niche perfumery as an antidote. 

To make choosing a little easier, Perfumez direct has rounded up the best perfumes for women and Men below.